A just-released analysis of post-pandemic advertising business effects across 10 media channels shows audio ranks second among those in short-term, and third in overall return on investment. Audio also generates 12% more profit than its share of the media budget, ranking third among media, while its profit payoff occurs equally in the short and long term. Read moreAnalysis: When It Comes To ROI, Audio Punches Above Its Weight.
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Inside Radio News
There was already strong bipartisan support in the U.S. Senate for a bill that would direct the National Highway Traffic Safety Administration to require automakers to maintain AM broadcast radio in new vehicles at no additional charge. But with the addition of a dozen lawmakers’ names, the bill now has the required 60 votes to get past any potential hold on the legislation. Read moreSenate Hits Critical 60 Supporters For Bill To Keep AM Radio In Car Dashboards.
Nearly two decades after Howard Stern bolted for satellite radio, the now 70-year-old radio host’s future is up in the air. His contract with SiriusXM is set to expire next year, and Stern has made noise about retiring. Whether then or in the future, President and Chief Content Officer Scott Greenstein says SiriusXM is better prepared to withstand the impact than ever before as it has added several big-name talents to its radio and podcast lineups. Read moreSiriusXM: Howard Stern Is Irreplaceable. But When That Day Comes, The Company Says It’s Better Prepared.
Nielsen and Edison Research have partnered for the new quarterly report “The Record,” which like Nielsen’s monthly TV report “The Gauge” focuses on audience consumption trends. The kickoff issue shines a light on ad-supported audio listening and radio format listening, specifically station streaming. “It’s exciting to evolve our insights based on how audio consumer habits are shifting and changing,” Nielsen Audience Insights VP Jon Miller says. Read moreNielsen, Edison Research Partner To Launch Quarterly ‘The Record.’
Giovanni wrapped up 50 years at “92 Pro FM” WPRO-FM Providence, RI on Monday the way he started his on-air career, alone in the station studio. After a morning filled with remembrances and fanfare, the longtime host took the mic solo. “It’s just you and me now, this is the way it started 50 years ago,” he told listeners. Read moreFrom Intern To Morning Host, Giovanni Says Goodbye To ‘92 Pro FM’ Listeners.
After just over a year with the RAB, industry veteran Bob Lawrence is returning to local radio management as he joins Seven Mountains Media as Market Manager for the company’s Parkersburg, WV-Marietta, OH markets. It’s a homecoming for Lawrence, who began his career at WXIL, which Seven Mountains Media acquired from Burbach Broadcasting in September 2023. Read moreSeven Mountains Media Recruits Bob Lawrence To Oversee Parkersburg, WV-Marietta, OH Cluster.
Police in San Antonio say the motorcyclist who was carrying popular Lubbock, TX DJ Amy Lee Garza — known to her fans as “Amy-O” — was drunk at the time of the April 20 crash that caused her death. He’s now facing charges in connection with her death. Read morePolice: Motorcyclist Who Carried Texas Radio Host Charged In Crash That Killed Her.
Desert Valley Media Group has adjusted “Power 98.3” KKFR Phoenix from rhythmic CHR to classic R&B/hip-hop. With the tweak in format, KKFR unveils a new logo and a music-intensive approach. Brand Manager J Steele says the station features “All of your favorite hip-hop that you heard Power play first is back, plus with more R&B music that isn’t being heard in the market.” Read moreKKFR Phoenix Spins The Format Wheel To Classic R&B/Hip-Hop.
WMMR Philadelphia’s Kathy Romano will host the 15th Annual Kathy’s Cuts event on May 6… KUTT Fairbury, NE, raised over $115,000 for St. Jude Children’s Research Hospital during its recent radiothon… Dan Guzman, the Executive Producer of WBUR Boston’s “All Things Considered,” is profiled by Boston University. Read moreNews Bites: Kathy’s Cuts, KUTT, Dan Guzman.
As the FCC moves forward with its proposal aimed at keeping foreign propaganda off U.S. airwaves, the National Association of Broadcasters is urging it to leave advertising out of the mix altogether. Read moreNAB: All Ads Should Be Exempt From Proposed FCC Rules On Lease Certifications.
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People Moves
According to the Boston Herald, reporter Kim Tunnicliffe exits iHeartMedia “1030 News Radio” WBZ Boston after 26 years with the station. Tunnicliffe has covered politics, crime, and human-interest stories. She had been with the station since 1998. Read moreKim Tunnicliffe
“The Hall of Fame Show” hosted by retired pro wrestler Booker T Huffman and Brad Gilmore is added to the weekend lineup at Cromwell Group sports “102.5 The Game” WPRT Nashville. The program, which airs three times a week at Gow Communications’ “ESPN Houston 97.5” KFNC, makes its Nashville debut this Saturday (May 4) from 8-9am. Read moreThe Hall Of Fame Show
Austin “Tater” Ratcliff returns to middays at Cumulus Media “Cat Country 94.1” WNNF Cincinnati. “I’m a little rusty, so stick with me,” Ratcliff wroted on Instagram. Ratcliff previously worked the 12pm-3pm shift from 2021 to 2022, and the daypart had not had a permanent host since his exit. Read moreAustin 'Tater' Ratcliff
Beth Bacall has joined the Salem Music Network (SMN) where she will host afternoons on Today’s Christian Music (TCM) network. Additionally, SMN will produce Bacall’s four-hour program for syndication, beginning May 6. Bacall has been hosting afternoons on Salem Media Group’s contemporary Christian “104.7 The Fish” WFSH Atlanta. Read moreBeth Bacall