Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
if your website is not accessible using a mobile device, then Google will no longer index it and rank it.
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The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Artificial Intelligence Optimization (AIO)
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Boost company morale, attract new business, and take home the highest honor in search.
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Last week there was a bug with the Google Search Console report.
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
Join us online, June 11-12, to attend the only conference designed for advanced search marketers.
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
if your website is not accessible using a mobile device, then Google will no longer index it and rank it.
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
Google said only one in every 7 million unique queries resulted in a Google policy violation.
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
Many are noticing huge declines in the number of links reported in the link report within the Google tool.
AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results.
Stay compliant with Google's consent mode v2 requirements. Here's how to verify your consent configuration across Google Ads, GA4 and more.