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A person kayaking between small islands in lake Vänern during summer.

Sweden – a destination
of a different nature

Lurö archipelago, lake Vänern, Bohuslän
Lurö, situated in lake Vänern, is the largest freshwater archipelago in Europe.
Photo credit: Roger Borgelid/Visit Sweden

Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to a destination of a different nature. Welcome to Sweden!

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Want to plan your holiday based on your interests? Select activities of choice or explore Sweden geographically.

Coolcationing in Sweden: 11 ways to keep your holiday refreshing

Sweden has emerged as a prime destination for coolcationers, with its moderate summer temperatures and relaxed holiday style.

All you need to know to celebrate Midsummer in Sweden

Everyone is welcome to join in the fun. Or why not organise your own Midsummer party. Here’s how!

When and where to celebrate Midsummer in Sweden 2024

Midsummer festivities are arranged all over the country. Find your favourite!

Discovering Sweden: Unforgettable experiences at exceptional value

Explore the wonders of Sweden without the hefty price tag – uncover hidden gems, insider tips, and budget-friendly travel hacks for extraordinary adventures at the best value.

Family fun across Sweden – adventure awaits at every turn

Get ready to discover why Sweden is the ultimate destination for family fun!

Discovering unique gems in Sweden accessible only by boat

From secluded coves to bustling archipelagos and one-of-a-kind attractions, here are the places you can only reach by boat.

Discovering Sweden's wine country: Exploring the vineyards

In recent years, Swedish winemaking has gained recognition for its quality and innovation, challenging preconceived notions about where exceptional wine can be made.

Experience Öland: From Swedish royalty to nature's majesty

Whether you're drawn to its natural wonders, cultural heritage, or outdoor adventures, Öland promises an unforgettable experience for every traveller – all year round.