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Roger Dilworth, senior analyst at Beverage Marketing Corporation (BMC), Wintersville, Ohio, and New York, elaborates that probiotic and prebiotic awareness is not an overnight success but has been taking place over the past decade.
'While not universal, consumer awareness for probiotics and prebiotics have increased tremendously since 2004, and has grown appreciably in the past 10 years,” he says. “Awareness of ingredients such as lactobacillus and inulin is also growing to a lesser extent.'"
—Beverage Industry (January 22, 2024)