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Starlight Collection

Destiny? It's written in the stars. Explore our latest collection with up to 27% off.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,700.11 £1,555.69

North Star

North Star

From £ 670.60 £558.65

Half Vogue

Half Vogue

From £ 793.93 £714.53

Delicacy

Delicacy

From £ 1,001.00 £911.60

Kindrea

Kindrea

From £ 1,334.46 £1,226.61

Grace

Grace

From £ 1,180.79 £1,069.81

Half Kindrea

Half Kindrea

From £ 889.00 £800.10

Lumina

Lumina

From £ 703.42 £649.73

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

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Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Platinum

Excellent service.

Excellent service.

Acoustic Energy Active speaker, today

Traditional Court in Yellow Gold

Highly recommended

Great communication, simple to order via the website and speedy delivery. Everything was perfect with the jewellery I ordered.

Emma Bray, today

1477 Classic in Yellow Gold

Fantastic Service & Products

Helpful staff and amazing products.. highly recommended.

Kurt Spiteri, today

Jasmine in Yellow Gold

Perfect service

Perfect service, very Kind and helpfull staff. The ring is beautiful. I will for sure visit 77 again.

Filip Podaný, yesterday

Lumina in Platinum

Perfect Everytime!

Once again, superb quality, arrived earlier than expected, in excellent condition.

Edmund, 5 days ago

Excellent
1694 reviews on

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