Adrian J Cotterill, Editor-in-Chief
Solomon Partners are holding a Cocktail Reception for #OOH2024 on Tuesday, April 30, 2024 between 4:30 PM – 5:30 PM.
It takes place: –
Omni La Costa Resort & Spa
Marigold Room & Terrace
2100 Costa Del Mar Rd
Carlsbad, CA 92009
If you would like to join them for drinks and light bites during the 2024 OOH Media Conference then click here.
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of China’s top two metro systems, Shanghai Metro and Beijing Metro.
Calvin Chan, CEO at VIOOH China told us “This is another great addition to our market offering real-time trading across local programmatic DOOH, now available in China’s two biggest metro systems, the Shanghai Metro and Beijing Metro. We’re always looking for new ways to unlock commercial opportunities for advertisers and the Beijing Metro offers precise programmatic targeting, across an advanced technology ecosystem, to core audiences. We hope advertisers and media owners, both within China as well as overseas advertisers looking to better target audiences in Beijing, will maximise this new opportunity to thrive in China.”
Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. Powered by industry-leading programmatic platform VIOOH Trading Manager, DOOH inventory can now be traded in real-time across 267 digital screens and over 76 metro stations, inventory and services include advertising panels on the station concourse and trackside. Automating the purchase of digital media based on impressions via programmatic buying and managing it in real-time offers brands high levels of flexibility and efficiency control for advertisers.
Bose Professional, developer of world-class audio experiences designed to transform any space, announced today the launch of a new US sales organization, marking a historic milestone in the newly independent company’s evolution.
For over 50 years, Bose Professional has developed audio technology that allows systems to be easily designed, installed and operated for performance and commercial applications. Today, their systems can be heard worldwide in workplaces, houses of worship, universities, restaurants, retail stores, hotels, performing arts centers, stadiums and more. Acquired in April 2023 by Transom Capital, a leading operations-focused private equity firm, Bose Professional retained its core engineering, product management and marketing teams at launch and has been building and expanding its autonomous operations and infrastructure at a rapid pace over the last four quarters.
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that Ipsos has validated ‘Metro Audience Metrix‘, its international audience measurement for metro networks.
Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, told us “I am delighted that JCDecaux has partnered with Ipsos to validate Metro Audience Metrix, setting global audience measurement standards for OOH. Metro Audience Metrix helps advertisers make data-driven decisions to optimise their media spend by providing accurate insights for the metro environment.”
Developed by JCDecaux’s global data division, Metro Audience Metrix (MAM) is based upon algorithms calculating the main components of audience measurement, in particular the number of unique passengers, reach, frequency of the advertising message and the total number of viewed impressions delivered. Its purpose is to offer consistent KPIs that help advertisers optimise their media plans and maximise their impact on target audiences in the metro environment.
Jean-Noël Zeh, Chief Data Scientist at Ipsos, said: “JCDecaux’s Metro Audience Metrix, validated by Ipsos, provides a precise, data-led compass for metro media audience in Shanghai and in the future for Hong Kong. The validation of JCDecaux’s Metro Audience Metrix by Ipsos underlines both companies’ commitment to uphold rigorous standards in market research.”
MAM has been deployed on the Shanghai Metro that has 503 stations. In 2024, it is planned to be deployed on the Hong Kong MTR. More subway networks will roll out Metro Audience Metrix in 2024. With the validation of the Metro Audience Metrix methodology by Ipsos, JCDecaux continues to set international standards for OOH audience measurement in transport environments.
Metro Audience Metrix is part of JCDecaux Data Solutions, a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. It brings:
Grace Zhou, CEO Metro & Data of JCDecaux China, told us “The OOH industry is becoming more data-driven, with increasing recognition of data-led media strategies and planning. Metro Audience Metrix is transforming the OOH industry by providing advertisers with greater precision and flexibility in their media strategies. As the leader in metro advertising in China, the Ipsos validation of Metro Audience Metrix enhances our effectiveness, while supporting our ambitious digitisation plan notably in the Shanghai metro and Beijing Metro. It is a great achievement, demonstrating our expertise to develop high-performance, high-impact and measurable out-of-home advertising solutions in China.”
Adrian J Cotterill, Editor-in-Chief
With the highly anticipated OAAA’s 2024 OOH Media Conference, which takes place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California just around the corner, the excitement is palpable as new speakers join the stellar lineup.
Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium.
New speakers include Jennifer Prince, Chief Commercial Officer, Los Angeles Rams; Ben Soffer, the creator behind @BoyWithNoJob, host of the “Good Guys” podcast and Founder & CEO of Spritz Society; Brian McCord, SVP, Executive Director, Media Strategy, RPA; and Emily Wittig, Senior Director of Marketing, San Diego Padres.
We note that the event starts Monday with various assocation directors’ meetings, a private leadership summit, yoga and pickleball and then the welcome reception at 17:30 sponsored by Broadsign.
Conference proper kicks off on Tuesday at 08:45 with a Welcome + State of the Industry from Anna, an opening keynote still to be announced followed by a couple of roundtables, a number of spearate track sessions, some town halls and generally some quote interesting looking presentations.
The 82nd Annual OBIE Awards will be presented Tuesday evening.
Wednesday kicks off with some Geopath stuff, a couple of keynotes and the day ends at lunchtime.
It’s definitely action packed!
Adrian J Cotterill, Editor-in-Chief
There were rumblings and rumours last week in Miami (like there would be with any significant industry people get together) but it was confirmed late Monday that Dylan Mabin is stepping down from his role as President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising.
Dylan was promoted to Executive Vice President of Operations and Acting President at Geopath back in September 2021, three months after the infamous ‘Coup by Anna’ (MediaPost’s words not mine) and the assassination of Daenerys Targaryen.
Whether this ‘move’ is related to the meaurement wars is anyone’s guess (Dylan is listed as speaking at next week’s #OOH2024 Conference AND in an email sent by Geopath chairperson Michael Lieberman to their members, he writes “Dylan has graciously agreed to ensure there is a seamless transition and will continue in his current role while the Board of Directors undertakes the search for a new President. Furthermore, Dylan has pledged his support in onboarding the incoming leader once the selection process concludes” so it seems likely that Dylan won’t be going anywhere shortly.
By email Dylan said “I am very grateful and honored to have spent my time over the past decade plus working on behalf of the OOH industry and with the incredibly devoted and supportive staff and members of Geopath. I am proud of how far we have come as an organization and as an industry, but there is still so much opportunity for OOH to be more valued in the media mix. What Geopath has accomplished and will continue to accomplish will play a vital role in helping to realize that potential as the capabilities of this organization continue to advance.”
Personally I think there is more to this than meets the eye and no doubt it will be a hot topic in the bars and networking events next week in Carlbad, CA.
Adrian J Cotterill, Editor-in-Chief
Fresh from almost a week in Miami, industry veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is now looking forward to attending the upcoming 2024 OAAA Media Conference which kicks off a week today in Carlsbad, California.
However, rather than flying there like everyone else his journey begins today, Monday, April 22 with an epic road trip. Nick lives on the East Coast and is planning on driving across North America, by himself to get to California.
Nick’s original plan was to leave Sunday but he told us over the weekend “I am now leaving early Monday morning to take advantage of far better rental car rates and one of the restaurants I want to visit, like the Rendezvous in Memphis is not open on a Monday”. He tells us that the Rendezvous will be his Tuesday night visit.
If you know Nick and you follow his Billboard Roadie #TwiX account (you should and you can here) then you know that he will be writing about his journey and documenting much of the OOH he sees and experiences on the way.
Watch out for further information on how and where to track Nick’s Big Ride.
JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.
The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple “taniwha” wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.
Phil Eastwood, General Manager JCDecaux New Zealand, said it has been a privilege to partner with Haumi and showcase Māori tradition and culture to a mass audience.
“Like many countries New Zealand has evolved into a multi-cultural environment with people arriving here from all over the world. As our country grows, there has been an increased focus on celebrating and elevating the unique stories embedded in our land, Aotearoa New Zealand.
“Our collaboration with Haumi has brought Māori storytelling to the national JCDecaux digital network, creating a stage to inspire a mass conversation through a te ao Māori worldview. Our hope is that through Pae Ātea, New Zealanders will have given a moment in the everyday to reconsider our connection to people, place and community, build shared understanding and enrich their daily lives. We’re proud of what Pae Ātea has achieved both creatively and in terms of deepening conversations throughout our communities.”
Over the last two years, Pae Ātea, which translates as ‘open horizon’, has utilised JCDecaux digital billboards to form a public gallery for Māori art and storytelling, enriching urban spaces with narratives, design, and thoughtful provocations. The two-year project was planned to enable the expression of Māori identity and to celebrate connectivity: to one another, to a sense of place and to shared histories.
Since the partnership started, Māori perspectives and storytelling have been presented to over 2.8 million New Zealanders across the JCDecaux network on some of the busiest intersections in Auckland. Exhibitions have ranged from Tuku Mātauranga (knowledge and the written word) and Tuku Taiao (nature and environment) to Tuku Wā (past and future) and Tuku Whenua (the birth of Auckland, in partnership with Ngāti Whātua Ōrākei).
The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible.
Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for the OOH community to shine on a global scale.
The COMMB Awards take place on May 30, 2024 and have a solid judging panel of esteemed industry leaders representing every aspect of the Out-of-Home industry, including major brands, creative and media agencies.
This diverse group of judges offer a wealth of knowledge drawn from their distinctive experiences in the industry, ensuring a range of fresh perspectives to evaluate this year’s gala submissions.
Elizabeth Crisante, Executive Producer of The Canadian Out-of-Home Awards, echoes her delight in having UB Media back as the title sponsor, emphasizing their support and collaborative effort in making a significant global impression.
Adrian J Cotterill, Editor-in-Chief
Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human health.
Anna Bager, President and CEO, OAAA told us “Helping to drive awareness around this important and widespread issue is what out of home is made for – delivering larger-than-life impact and engagement with the masses. These are big problems to solve, and we need to harness big, bold storytelling to help solve them”.
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