• BEST CAMPAIGN - COMMERCIAL

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e- mailing…) and who had a commercial objective, either in B2C, B2B of B2E. This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it is about the different techniques responding to each other.

Criteria:

• Insight and strategy (33%)

• Creativity (33%)

• Results / Engagement (33%)

• BEST CAMPAIGN - NON COMMERCIAL

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e- mailing…). and who had a non commercial objective (such as Charity, Non For Profit campaigns,…). This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it’s about the different techniques responding to each other.

Criteria:

• Insight and strategy (33%)

• Creativity (33%)

• Results / Engagement (33%)

• DIGITAL CRAFT

In an online environment where the focus is on the efficiency and ROI of the platforms that we develop and in the light of a cookieless world, these awards celebrate the skill, talent and flair required to deliver beautifully executed ideas in the context of a digital campaign or a platform. It shows how the richness of digital can add to the experience of the consumer. Loyalty to the platform or a brand is not only the transactional gain for the consumer, it is also in how an idea can be brought to life. These can be but are not limited to digital illustration, online video or digital footage, motion graphics or sound design. The entries need to demonstrate a great combination of form and function in a digital context.

Criteria:

• Idea (40%)

• Execution (40%)

• Results (20%)

• UX/UI/JOURNEY DESIGN

These entries show a seamless and consistent user experience at every point of interaction. Rewards are given based on the focus of the responses of the user, the structure and the usability of the entry project. Special attention is given to the aesthetic composition of graphical design. 

Criteria:

• Idea (40%)

• Execution (40%)

• Results (20%)

• EXPERIENCE DESIGN: MULTI-PLATFORM

In this category, we are looking for immersive digital experiences that are set up to increase the engagement with the consumer. These may include large or small scale digital experiences like VR, AR installations, voice activated technologies, multi-screen or multi-dimensional experiences. We are not looking for art installations. These need to be instrumental for a brand or organization to tighten the relation with its prospects, client or consumers. 

Criteria:

• Idea (40%)

• Execution (40%)

• Results (20%)

• BEST BELGIAN MARKETING TOOL

Awards the best marketing tool (Artificial intelligence, chatbot, virtual reality, 3D, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry. This must be defended on the basis of a concrete case showing the added value for a client through specific KPIs

Criteria:

• 20% Dashboarding/reporting

• 20% Penetration

• 20% Innovation

• 20% Added Value

• 20% Time Efficiency

• BEST INTERNATIONAL MARKETING TOOL

Awards the best marketing tool (Artificial intelligence, chatbot, virtual reality, 3D, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry. This must be defended on the basis of a concrete case showing the added value for a client through specific KPIsCriteria:

• 20% Dashboarding/reporting

• 20% Penetration

• 20% Innovation

• 20% Added Value

• 20% Time Efficiency

• BEST USE OF DATA TECHNOLOGY

Awards the best use of any technology to manage and activate data in a specific purpose for a client. Data has become unavoidable in today's martech world and it will be more and more complicated in the future to manage customer data. This award recognizes technology that helps a company to manage and activate its data in the most optimal way and brings real value to its day-to-day business.

Criteria:

• 20% Dashboarding/reporting

• 20% Penetration

• 20% Innovation

• 20% Added Value

• 20% Time Efficiency

• BEST MEDIA ENGAGEMENT CAMPAIGN

Awards the best digital campaign behind the different touchpoints. The jury will focus on Media technicity (what audience and/or optimization tools and technologies were used) & Results. The submissions in this category can include any type of digital media (including DOOH, digital radio, addressable tv- advertising…)

Criteria:

• 25% KPI, objectives

• 25% Media Strategy

• 25% Media Creative approach / Innovating strategy

• 25% Results: useful score, brand recognition and lift, brand consideration, reach on target…

• BEST USE OF ADVERTISING TECHNOLOGY

Awards the best use of Ad tech (Virtual reality, artificial intelligence, blockchain, DMP, DSP,SSP…) within a campaign. The jury will focus on how the tool(s) has been used and how it helped to achieve the objectives

Criteria:

• 25% Figures Results

• 25% Future Vision (Creative Use)

• 25% Media creative approach / Innovating strategy

• 25% Added Value to the Campaign

• BEST E-COMMERCE MEDIA CAMPAIGN

This category aims to highlight media strategies aimed at promoting e-commerce. The success factor is the incremental business impact generated through this innovative and creative strategy.

Criteria:

• 25% Business results: usability, impact on sales,..

• 25% Optimization E-commerce Media campaign: targeting, retargeting, conversions,...

• 25% Media Mix

• 25% Full funnel strategy: touch points off & online