Target pets tv ad campaign

Less than two months after launching a new pet website, Target Corp is bringing its pet products into your living room.

CNBC just aired a television commercial by Target featuring nothing but pet products, the first pet-only ad I've seen from the company.

Focusing on mid to high-end dog products with traditionally high margins, as well as multiple pet owner demographics, the catchy ad campaign should drive some valuable customers (the pet parents) into the stores.

Related posts:
Feb 2006: Target Launches Premium Pet Food Label
PetSmart rebrands, previews new TV ads
Pets in advertising
Pets in catalogs