Pitti Bimbo 73 for children’s fashion summer 2012, Fendi steals the honour as best kids fashion show in town.

June 27, 2011

It’s been a very hot and busy few days in Florence for the 73rd Edition of the kids trade fair Pitti Bimbo. The opening day is always super busy with catwalk shows and events but this year it was crazy, with some of the biggest brands in the world trying to time slot against each other.

For me the best show in town this time was the catwalk by Fendi. Held in a beautiful old Victorian butterfly house similar to the great conservatories in Kew Gardens and with a line up of waiters greeting overheated visitors with lemon ice lollies at the entrance it was a calm moment in a crazy day.

The outfits were true to current trends with simple lines and perfect vibrant brights in jade green, turquoise and deep coral, nicely tufted edged logo scarves and a musical score print used for dresses and boys shirts.

The setting was fantastic as the sun went down behind the catwalk entrance at Fendi

The setting was fantastic as the sun went down behind the catwalk entrance at Fendi

The logo is used tastefully on bucket bags and bow wrapped scarf headbands at Fendi kidswear  for summer 2012

The logo is used tastefully on bucket bags and bow wrapped scarf headbands at Fendi kidswear for summer 2012

Boyswear is kept simple but well co-ordinated at Fendi for summer 2012 shown in Florence

Boyswear is kept simple but well co-ordinated at Fendi for summer 2012 shown in Florence

Key strong colour palette for summer 2012 children's fashion from Fendi girlswear

Key strong colour palette for summer 2012 children's fashion from Fendi girlswear

Supersoft denim for boys tailoring at Fendi summer 2012 collection shown in Florence

Supersoft denim for boys tailoring at Fendi summer 2012 collection shown in Florence

Sporty casuals for girlswear at Fendi summer 2012 collection at pitti Bimbo 73 in Florence

Sporty casuals for girlswear at Fendi summer 2012 collection at pitti Bimbo 73 in Florence

Logo zipped back dresses in simple shift shapes at Fendi summer 2012 childrenswear

Logo zipped back dresses in simple shift shapes at Fendi summer 2012 childrenswear

Supercute rainbow coloured logo Fendi scarf wrapped collars for the boys summer 2012

Supercute rainbow coloured logo Fendi scarf wrapped collars for the boys summer 2012

Subtle logo printed deck shoes for boys and pumps for girls for kidswear summer 2012 at Fendi

Subtle logo printed deck shoes for boys and pumps for girls for kidswear summer 2012 at Fendi Note the knee patch on the jeans leg!

Musical scores and emblems decorated girls dresses and boys shirts at Fendi for summer 2012

Musical scores and emblems decorated girls dresses and boys shirts at Fendi for summer 2012

Silvia Fendi appeared for the finale at the Fendi kidswear catwalk show for summer 2012

Silvia Fendi appeared for the finale at the Fendi kidswear catwalk show for summer 2012

One of the youngest guests is super interested in the Fendi children's fashion show in Florence for summer 2012

One of the youngest guests is super interested in the Fendi children's fashion show in Florence for summer 2012

All photos by Smudgetikka – all rights reserved

All posts copyright to Smudgetikka- permission must be asked for reproduction Nov 2009-2011

One Response to “Pitti Bimbo 73 for children’s fashion summer 2012, Fendi steals the honour as best kids fashion show in town.”

  1. Chantale Says:

    Gasp! The shift dresses!! I love all your reportings and news of the shows.. So amazing.


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