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Filed under: Canada's Online Health Check, Case Study: Canadian Healthcare Social Media, FaceBook healthcare ad, Pharmaceutical Marketing, social media | Tagged: Canadian Pain Coalition, community rules, Edelman, FaceBook, FaceBook ads, healthcare, healthcare ads, J3 Canada, Johnson & Johnson, McNeil, Motrin, Pain Poker, Pain sufferer, soial media, TAXI, Wicked, yahoo ads |
[…] This post was mentioned on Twitter by Jonathan Richman, KentBottles, KentBottles, Charles Ornstein, Veronica Botet and others. Veronica Botet said: RT @andrewspong: RT @NatBourre: A wicked social media initiative by McNeil Consumer Healthcare (Div of J&J) http://ht.ly/3oet9 #hcsmeu […]
I think the main thing they should fear is the sizeable anti-voodoo-doll community. Seriously, it’s completely creepy…
Thanks for the comment Alison. There is such a community? I had no idea. In that case, it will be interesting to see what they think of the app. I suspect that people will love it or hate it – nothing in-between.